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Merino socks you want people to see.


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Plain Ivory merino wool socks with navy toe strip and logo simple but beautiful

Love & Buy 4 Pairs, Save 20%

Merino and Merino/possum socks for Him or Her



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Free Shipping in NZ over $180

Elevate your sock game and feel the difference with Merino and Merino/Possum socks.

best merino wide rib natural coloured socks with beige coloured heel and toe contrast. warm and sporty

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Shop, Buy 4 Pairs, Save 20%. Free Shipping over $180

Natural coloured merino socks with 2 navy stripes. warm and sportyNatural coloured merino socks with 2 navy stripes. warm and sporty

Journey merino sock with stripe

$59.00
Merino wool socks with lurex stripes to create a sparkle warm and stylish natural colour with gold lurexMerino wool socks with lurex stripes to create a sparkle warm and stylish natural colour with gold lurex

The Exceptional merino sock with lurex stripe

$59.00
Plain pink merino wool socks with red toe strip and logo simple but beautifulPlain pink merino wool socks with red toe strip and logo simple but beautiful

The Studio merino sock with toe strip

$49.00
best merino wide rib Natural coloured socks with 2 beige stripes and toe contrast. warm and sportybest merino wide rib Natural coloured socks with 2 beige stripes and toe contrast. warm and sporty

Matakana merino rib sock with stripe

$69.00
best merino wide rib pink coloured socks with red coloured heel and toe contrast. warm and sportybest merino wide rib natural coloured socks with beige coloured heel and toe contrast. warm and sporty

The Love merino rib sock with toe and heel contrast

$69.00
Out of stock
Rust Merino/possum socks with 2 bright red stripes. made in NZ. super comfortable and warm.Best Black Merino/Possum sock with 2 natural stripes. Made in NZ

Fine Possum/Merino sock with a distinctive stripe.

$89.00

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Natural fibers

The simple luxury of natural fibers and beautiful colour. Crafted from the finest elements special to New Zealand - Merino and Possum. Made in New Zealand.

The Perfect Gift

Beautifully packaged in The Special's tissue and Envelope.

Special's Donation

For every $200 spent, a pair of Merino Special's will be donated to my local Hospice - Harbour Hospice - and free shipping!

Bundle Up

"Weekly Rotation"—the 4 pairs that will carry you through your evolving path.

Love and Buy 4 pairs and you will receive 20% off.

Merino Rib, Back in stock

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Best Sellers

merino ribbed close up natural/beige stripe

Matakana Merino Rib

natural with beige

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top selling merino navy and natural stripe

Journey Merino

navy with natural

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pink merino ribbed socks

Love Merino Rib

pink with red

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black merino socks with lurex sparkle made in NZ

The Exceptional Merino

navy with Lurex

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merino socks with lurex made in NZ event socks

Merino with Lurex

shop our sparkly special's
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About the store

2026 © The Special's. Better than Ordinary.

Andrea wants to once again explore the simple luxury of natural fibers and beautiful colour. And to express that we are always 'Better than Ordinary' even in the everyday ordinary moments of putting our socks on.

Endless thanks to my daughter Annabella and her mates - Matai, Tali, Emily, Ben and Kalib - for modeling and to @tomwitte.nz for the beautiful photography and @marcellinegallery for the stunning interiors, @laurabeverleyy for all her wise advice and help.

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