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Elevate your sock game with our stylish - better than ordinary - merino socks.

Hello,

We are online in the beautiful region of Matakana.


Please get in touch and we will respond as soon as we can.

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About the store

2026 © The Special's. Better than Ordinary.

Andrea wants to once again explore the simple luxury of natural fibers and beautiful colour. And to express that we are always 'Better than Ordinary' even in the everyday ordinary moments of putting our socks on.

Endless thanks to my daughter Annabella and her mates - Matai, Tali, Emily, Ben and Kalib - for modeling and to @tomwitte.nz for the beautiful photography and @marcellinegallery for the stunning interiors, @laurabeverleyy for all her wise advice and help.

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