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The Special's

Introducing

'Better than Ordinary'

By Andrea Moore, Designing since 1997

To elevate the ordinary everyday sock to be a meaningful part of your day. Where simple luxury is in the natural fibers - Merino and Possum. Inspired by the magical region of Matakana - Made in New Zealand.

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Natural fibers

The simple luxury of natural fibers and beautiful colour. Crafted from the finest elements special to New Zealand - Merino and Possum. And Made in New Zealand.

Better than Ordinary

Mindful awareness of our own journey, experienced by the everyday act of putting a sock on..

Where detail matters

Bringing the essence of Matakana, New Zealand to you. Through the joy of wearing merino and possum socks. Simple fresh luxury.

Possum/Merino - Shop limited edition

Create your own bundle

buy 3 or more and get 10% off

Whether for yourself or a loved one.... you can hand-pick your Special's

Merino with Lurex

Everyday Special to Event Special - sparkle your way through the day

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Laughter, Bold and Caring
Natural yarns, Made in NZ
Stylish, Textural and Fun
Simple, fresh luxury
Welcome to the Special's - Shop here
About the store

2025 © The Special's. Better than Ordinary.

Endless thanks to my daughter Annabella and her mates - Matai, Tali, Emily, Ben and Kalib- for modeling and to @tomwitte.nz for the beautiful photography and @marcellinegallery for the stunning interiors, @laurabeverleyy for all her wise advice and help.

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